Project

Build identity for new company

Testimonial

I hired Joan to help me redo my tag line, my marketing message and my website copy. She has the unique ability to ask the right questions in order to understand exactly what it is you do and how to say it so clients will understand what you have to offer. After working with Joan, my website was easier to understand for potential clients and my marketing became more targeted. Joan is an ultimate professional in every way and a pleasure to work with. I highly recommend Joan.

Connie Challingsworth | Certified Life Coach | Positive Life Decisions

Strategy

• Develop a memorable marketing message for new life coach practice focusing on retirement coaching
• Promote individual services by identifying relevant benefits
• Promote corporate services by identifying relevant benefits

Our Work

Owner Connie Challingsworth has focused her life coaching firm, Positive Life Decisions, on retirement coaching, a relatively new niche in the coaching arena. Our challenge was to develop a marketing message and marketing communication tools that help prospects understand this focus.

We began our work by developing a memorable marketing message for Positive Life Decisions that is appropriate for both individuals and corporate clients. We restructured the content of the existing website to build on that message, integrating it into every page.

Marketing Message: Positive Life Decisions helps Baby Boomers confidently follow their dreams, whether in a career or in active retirement.

Website: www.positivelifedecisions.com