When I was in college, my father faithfully wrote to me just about every day. His letters weren't long and they usually didn't hold any earth shattering news. But I looked forward to them nonetheless. They were a connection to home, about 400 miles away, and a reminder that some one was thinking about me.

When was the last time you received a handwritten note? Perhaps it was a card on your birthday or a holiday greeting. Whenever or whatever it was, chances are that it was the first piece of mail you opened and that you gave the handwritten piece of correspondence much more attention than the monthly bills or the direct mail piece addressed to "Resident" or "Our Friends at ..."

When you want to make a positive impression, remember your reaction to that personal touch and write a note to your customer, prospect or colleague. A handwritten note is a simple yet powerful marketing tool. It doesn't need to be  long or on fancy paper, although I do favor using note cards imprinted with your company logo. It should, however, be heartfelt and handwritten. Use this simple method of making a good impression after meeting with a prospect for the first time, when a vendor goes out of his or her way to help you, when you complete a project for a client, or when a colleague celebrates a birthday or receives special recognition.

When people ask me about low-cost but effective marketing techniques, writing a note is always on the top of my list. Try it. You will appreciate the results.

Copyright 2011. Joan B. Marcus