Fall 2011 Marketing Workshops:
Network, Learn and Excel

Smart Marketing in a Tough Economy

presented by: Joan B. Marcus

In difficult economic times, your marketing efforts can mean the difference between thriving or just surviving. Join us to learn effective marketing strategies you can implement immediately to keep your business on track and positioned for future growth. Registration required. Learn more...

 You will learn how to: 

• build a strong brand to attract and keep customers
• use low-cost marketing techniques effectively
• leverage social media to grow your business

Date: Wednesday, September 21, 2011

Time: 8:30 a.m. to 11:30 a.m.

Location: Penn State Lehigh Valley | 2809 Saucon Valley Road | Center Valley, PA 18034

Cost: $25

Results-Driven Social Media Marketing

presented by: Joan B. Marcus

Move beyond a haphazard approach to social media to results-driven social media marketing based on compelling content. Join us to learn how to take your social media efforts to the next level without spending all day doing it. Registration required. Learn more...    

 You will learn how to:

• prepare your website to support your social media efforts
• develop a professional profile that gets you noticed
• create compelling content

Date: Wednesday, October 12, 2011

Time: 8:30 a.m. to 11:30 a.m.

Location: Penn State Lehigh Valley | 2809 Saucon Valley Road | Center Valley, PA 18034

Cost: $25

How to Write Like a Pro

presented by: Joan B. Marcus

Do you hate to write? Do you lose sales because of poorly written proposals or miss important deadlines because you can't get the words to flow? Learn how to take the mystery and misery out of writing with techniques you can use immediately. Registration required. Learn more...

You will learn how to: 

• become a better writer using a six-step process
• deal with writer’s block
• develop powerful content

Date: Wednesday, November 2, 2011

Time: 8:30 a.m. to 11:30 a.m.

Location: Penn State Lehigh Valley | 2809 Saucon Valley Road | Center Valley, PA 18034

Cost: $25